This course is designed to empower a business owner, executive or marketing professional with the basic laws of marketing upon which all promotion and advertising is built.
It contains vital discoveries and practical observations relating to every aspect of product design, development, production, packaging, promotion, sales and delivery—from concept to customer.
The principles and information in this course include copy writing, how to effectively use surveys and the fundamentals of art and design. These laws and fundamentals are the foundation of any successful marketing activity or campaign.
Additional informationHard cover pack, ring binder.
Produced in the USA.